Insights

When Mazi reached out to us ahead of their May crowdfunder, the mission was clear: tell a powerful story that cuts through the noise.Their goal? Raise awareness and funds to fight food insecurity and provide nourishing meals to vulnerable young people across the UK. With World Hunger Day approaching, the timing was urgent - and the story, crucial.

Business at its most fundamental, is about trust. Can I trust this company with my data, my operational requirements, my profits. And in B2B sales, it is one of the biggest barriers to a sale. ‍

B2B video marketing is more competitive than ever. As brands recognize the power of high-quality video content in building trust, engaging audiences, and ultimately driving sales, many teams are making avoidable mistakes that limit their video’s impact.

Let's be honest, It's hard to predict what is coming 3 months from now in any industry, let alone a whole year out, as the pace of technological change increases at breakneck speed.

Let's be honest, a lot of the time, money is the deciding factor when it comes to producing video.

Choosing a video hosting platform can feel overwhelming. Your decision isn’t just about where your videos live - it’s about how they’re delivered, how they’re experienced, and ultimately, how they help your business grow.

By combining the medium (video) with the art (storytelling) we can create a powerful force to win new fans, sell more and generate leads.

So this is not an exhaustive list, and a lot of them might not be relevant to your business or industry, but it is designed to be a kickstarter for discussions and idea generation to help you realise what types of videos you could be making to boost your marketing efforts.

When it comes to promotional videos, size does matter. The length of your video can make or break its impact, so striking the right balance is essential.

Do you feel a rush of excitement when thinking about creating a video? Then, just as quickly, do you panic at the thought of writing the script? You’re not alone.

In B2B marketing, businesses often focus solely on capturing existing demand. Paid ads, SEO, and lead generation dominate strategies, but what about the 90% of your audience not ready to buy yet?