Insights

Cold outreach is failing due to the trust gap and AI noise. Learn how to use video assets to build context, validate expertise, and accelerate B2B sales.

Apply Taguchi's engineering principles to marketing. Move from sporadic viral hits to engineered consistency using the 1:36 Rule and rapid testing.

See how Commotion captured the Wadham Experience for Oxford University. A behind-the-scenes look at the film for the retreat The Times calls "mind-altering."

We crafted a pitch video for TCS that helped secure their multi-year partnership with Virgin Atlantic - blending story, tone, and clear messaging.

We helped Mazi craft a powerful story for their May crowdfunder to fight food insecurity and feed UK youth ahead of World Hunger Day.

Business at its most fundamental, is about trust. Can I trust this company with my data, my operational requirements, my profits. And in B2B sales, it is one of the biggest barriers to a sale. ‍

As B2B video marketing grows more competitive, high-quality content is key. Avoid the common mistakes that limit your video’s ability to build trust and drive sales.

Let's be honest, It's hard to predict what is coming 3 months from now in any industry, let alone a whole year out, as the pace of technological change increases at breakneck speed.

Let's be honest, a lot of the time, money is the deciding factor when it comes to producing video.

Choosing a video host can be overwhelming. It’s not just about storage—it’s about delivery, user experience, and how the platform helps your business grow.

By combining the medium (video) with the art (storytelling) we can create a powerful force to win new fans, sell more and generate leads.

This list is a kickstarter for idea generation. Discover the different types of videos you could be making to boost your marketing efforts, regardless of industry.

When it comes to promotional videos, size does matter. The length of your video can make or break its impact, so striking the right balance is essential.

Do you feel a rush of excitement when thinking about creating a video? Then, just as quickly, do you panic at the thought of writing the script? You’re not alone.

In B2B marketing, businesses often focus solely on capturing existing demand. Paid ads, SEO, and lead generation dominate strategies, but what about the 90% of your audience not ready to buy yet?