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The commotion blog - dedicated to Video production, B2B video and all things video marketing - with a light sprinkling of company updates and hot takes.

Bringing the Mazi project to life

When Mazi reached out to us ahead of their May crowdfunder, the mission was clear: tell a powerful story that cuts through the noise.Their goal? Raise awareness and funds to fight food insecurity and provide nourishing meals to vulnerable young people across the UK. With World Hunger Day approaching, the timing was urgent - and the story, crucial.

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How B2B brands can use case study videos to close bigger deals

Business at its most fundamental, is about trust. Can I trust this company with my data, my operational requirements, my profits. And in B2B sales, it is one of the biggest barriers to a sale. ‍

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4 common mistakes B2B marketing teams make with video (and how to fix them)

B2B video marketing is more competitive than ever. As brands recognize the power of high-quality video content in building trust, engaging audiences, and ultimately driving sales, many teams are making avoidable mistakes that limit their video’s impact.

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Video trends to watch out for in 2025

Let's be honest, It's hard to predict what is coming 3 months from now in any industry, let alone a whole year out, as the pace of technological change increases at breakneck speed.

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How much does video production cost in 2025?

Let's be honest, a lot of the time, money is the deciding factor when it comes to producing video.

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Which is the best video hosting platform for 2025?

Choosing a video hosting platform can feel overwhelming. Your decision isn’t just about where your videos live - it’s about how they’re delivered, how they’re experienced, and ultimately, how they help your business grow.

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The science of storytelling in video

By combining the medium (video) with the art (storytelling) we can create a powerful force to win new fans, sell more and generate leads.

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30 video content ideas for B2B marketing videos

So this is not an exhaustive list, and a lot of them might not be relevant to your business or industry, but it is designed to be a kickstarter for discussions and idea generation to help you realise what types of videos you could be making to boost your marketing efforts.

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How long should a promotional video be?

When it comes to promotional videos, size does matter. The length of your video can make or break its impact, so striking the right balance is essential.

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How to write a script for a short promo video

Do you feel a rush of excitement when thinking about creating a video? Then, just as quickly, do you panic at the thought of writing the script? You’re not alone.

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Capturing Demand vs. Creating Demand

In B2B marketing, businesses often focus solely on capturing existing demand. Paid ads, SEO, and lead generation dominate strategies, but what about the 90% of your audience not ready to buy yet?

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Need help with a quote? Have an idea for video but don't know where to start? Drop us a note using the form below.

Prefer to chat? Book a free 30 minute strategy call and we'd be glad to help.

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Commotion Agency Ltd
3rd Floor, Old Stock Exchange
St Nicholas St
Bristol
BS11TG
UNITED KINGDOM

Commotion_Logo_Border - Bristol based video production agency