Quarterly Video Strategy & Production to help you win new business

We help Telecoms, IT businesses & Consultancies to build trust, simplify complex messages, and increase ROI by ensuring your video aligns with your larger marketing goals.

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Commotion started as a direct answer to the traditional video production model.

In the past, you would commission a video production company to make you a video, they would make it and hand it over and then move onto the next project.
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We work in quarters instead of projects, working with you to set goals and ROI objectives for your videos, meaning the video you create achieves results. Each quarter we look at how they’ve performed and take the learnings into the next quarter, refining your video output month on month.

So, how are we different?

Understanding

Strategy

Production

Analyse

Understanding

We work with you to deep dive on your biggest marketing challenges and goals, we dig into your sales process and your ideal customer so we can create the content that aligns to these goals.

Strategy

Once we have this goal agreed, we come up with ideas for video content that will best achieve this goal as well as building a Linkedin Ad Strategy to qualify, warm up and direct your ideal customers straight to you.

Production

Then we come to you and shoot for 2 days, edit, perfect and then set up all your ads as well as making recommendations on how to use the content organically. We work with you to set the right type of campaign structure and daily budget. Then we monitor this closely and give you monthly reports.

Analyse

Towards the end of each quarter we meet again, running you through the performance before discussing the priorities for the next quarter and refreshing the content taking the learnings from each quarter to refine your approach towards perfection.

Want to find out more about our process?

See the timeline

Now you have a set of assets that align with your goals and explain your services clearly to the right people at the right time.

Not only building trust with your prospects and helping you stand out from the competition, but winning you new business.

How it works

Benefits of our
service

Predictable cost

Increase ROI

Strategy first

Scaleable & risk free

Bolt on team

Predictable cost

Increase ROI

Strategy first

Scaleable & risk free

Scaleable & risk
free

Bolt on team

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Your Challenges

Here are just a few of the challenges telecoms and IT businesses face that good, consistent video can help with.

Your Challenges

Here are just a few of the challenges telecoms and IT businesses face that good, consistent video can help with.

Telecoms

Cohesion between Marketing and Sales teams

Constantly changing technical landscape

Lot’s of choice for the customer leading to ‘analysis paralysis’

Long sales cycle

Creating enough content at each stage or touch point of the campaign

Widening landscape of communication methods

BT Phasing out traditional copper network

Demand for traditional voice services decreasing

IT

Customer Trust

IT is an integral part of their operation, lots of work to change suppliers

Long sales cycle

Lots of competition

End user technical knowledge gap

Security concerns (internally and for clients)

Consumer trust in technology and cloud at all time low

Understanding your customer and providing them the best service

Organic Approach

This approach is perfect if you want to build out your brands organic presence on your site, Linkedin and beyond before running ads. We still work with you on the strategy up front to make sure any video we create aligns to your overall goals but we don’t run these as ads on Linkedin.

LinkedIn/Ad Campaigns Approach

If you’re looking to drive towards a very specific goal, such as client acquisition, recruitment, awareness of a new service, or testimonials amongst other things, then we can not only produce the content aligned with your goals outlined in the strategy sessions, but we can create a Linkedin Ad campaign and manage the whole process for you.

Our Solutions

There are two main approaches we can take. If you’re new to making video and want to build a set of foundational video assets, the organic approach is probably best. If you are more focused on Lead generation and client acquisition then the Linkedin Ad campaign approach is probably for you.

Example quarter

Sam

Sam has worked in video production and marketing for 10 years. He’s worked for clients such as Audi, Nando’s and Tata. Frustrated with the throwaway nature of video production he started commotion to address these issues and help clients get their money’s worth and crucially, see results. A keen road cyclist, gig goer and lover of all things tech.

Chris

Chris has worked in marketing since the 90s and has helped many clients since then build a stronger marketing presence, from financial services companies, to creative agencies to IT companies. He brings his strategic digital marketing expertise to the table, helping you navigate the ever changing landscape.

Clare

Our resident social media marketing specialist with a comprehensive understanding of Linkedin Advertising. Clare brings her 20 years of experience to the table (when she isn’t windsurfing that is.)

Justin

Justin has worked behind a camera for 8 years including working for Canon teaching people how to use their high end products. He now brings his technical expertise to commotion helping our clients bring their stories to life.

Bradley

A seasoned editor with a great eye for story and detail. Bradley has a degree in media and communications and since finishing his studies has worked on documentaries for the BBC as a DoP and editor. He also shoots weddings on the side, so if you’re getting married, drop him a line!

Our team

Sam

Chris

Clare

Our resident social media marketing specialist with a comprehensive understanding of Linkedin Advertising. Clare brings her 20 years of experience to the table (when she isn’t windsurfing that is.)

Justin

Bradley

What our clients say

“Commotion recently helped TCS win a multimillion dollar pitch with a large global Telecom company using their unique approach to video.Their rapid turnaround, flexibility and easiness to work with were incredibly helpful, so I would strongly advocate their services for any businesses looking for fresh and effective ways to stand out and win new customers”

Vikrant Gaikwad

Head of marketing relationships
Incubation group

Quarterly Video Strategy & Production to help you win new business

Commotion started as a direct answer to the traditional video production model.

So, how are we different?

Understanding

Strategy

Production

Analyse

Understanding

Strategy

Production

Analyse

Now you have a set of assets that align with your goals and explain your services clearly to the right people at the right time.

Benefits of our service

Trusted by

Your Challenges

Your Challenges

Telecoms

IT

Organic Approach

LinkedIn/Ad Campaigns Approach

Our Solutions

Sam

Chris

Clare

Justin

Bradley

Our team

Sam

Chris

Clare

Justin

Bradley

Our team

Sam

Chris

Clare

Justin

Bradley

What our clients say

Vikrant Gaikwad

Latest posts

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