Strategic content
for Deep Tech startups crossing from lab to market
We build the narrative infrastructure – brand, web, pitch decks and video – that turns complex IP into assets that investors, hires and customers can act on.
Who is this for?
We work specifically with Deep Tech startups in the funded or scale up phase to help them win
How strategic video helps Deep Tech startups
The culture benefit
Attract the best
Reduce time-to-hire for specialised engineers. The best talent won't come and work for you unless they understand the big picture and vision. Sell it to them.
The investors benefit
Maintain momentum
You want to continue to show value and mission success to your current investors as well as inspire confidence in future investors doing their due diligence.
The market benefit
Compounding authority
Move from 'promising startup' to 'Category Leader.' Consistent, high-quality visibility with video, positions your technical expertise as the industry standard, making you the safe choice for high-stakes buyers.
The asset benefit
Tangible IP assets
Stop renting attention and start building equity. We turn your invisible internal knowledge into a permanent, library of digital assets that work for you 24/7/365.
The problem.
55% of deep tech companies fail by year five. It’s rarely because the science didn't work. It’s because the market wasn't aware.
The sad reality is that if investors can't see the commercial value in the first 3 minutes, they move on, no matter how good the science is.
The Translation Gap: You explain the science. Investors buy the outcome.
We use video and narrative to help bridge that gap without dumbing down the science.
The problem compounded
As you scale - your marketing and narrative output needs to scale too and we believe Founders are the people to do this.
But you can only be involved in so many things at once.
Translating
Complexity
into
confidence
Our services
We help deep tech teams turn complex ideas into clear, outcome‑driven video that supports real business milestones, not just brand noise. From the first conversation, we map your funding, hiring and go‑to‑market goals to a focused set of video assets, then guide you from strategy to delivery with minimal disruption to your work in the lab.
Diagnosis and strategy
We map your funding, hiring, and GTM goals to specific video assets.
Translate
We turn your tech, market and traction into scripts and ideas your board would sign off on.
Produce
We handle shoots, animation and post with minimal founder time.
Deploy and measure
We help you wire video into decks, landing pages and campaigns, then track performance.
The baseline
A specially engineered video offering designed for newly funded startups that need to create a suite of videos to help them solve their main problems clearly and effectively without adding to OpEx.
The technical deep dive
A high-fidelity breakdown of your IP. How does it work, what are the challenges you're solving, why should people be excited?
The Founder's vision
You, articulating the 5-year roadmap, where you've come from, where the company is going, and why you are the one to take it there.
The talent magnet
A look inside the facility. Interviews with key employees. The energy of the office and why people should come and work with you.
The Big picture
The Macro Thesis. Why is now the time for this technology?
The shorts
A mixture of short Founder and team led videos helping distill these videos into bitesize chunks for social.
Scale your narrative alongside your TRL
Once the foundation is set, we act as the specialised content partner for your specific departments. We help you create videos to help you secure more funding, explain the idea and hire the best talent. Different videos. Different goals.
We're not just a video crew.
We're translators.
To deliver a strong technical narrative, you need more than just a camera crew. We're a team made up of producers, editors and documentary makers experienced in making the complex, simple.
The Strategy:
Our strategist conducts a deep-dive interview with the Founder and core team. Extracts the strongest insights, does market research and scripts the hero and social videos to ensure maximum value.
The production:
We send a small (friendly) but specialist film crew. A Director of Photography, Sound Engineer and Lighting specialist. They ensure you, your staff, facility and technology look and sound their absolute best.
The Construction:
Our Editors are experienced storytellers turning raw interview footage into a cohesive story.
The marketing:
We format every short asset for LinkedIn algorithms, ensuring captions, hooks, and pacing are optimised for the channel.
Digital presence. Sorted.
A single press release isn't always enough. You need a heartbeat.
We do this by creating engaging and relevant short form video.
This ensures your core message is repeated consistently, building trust with investors and customers who are watching from the sidelines.
Video builds trust in a way text struggles to. It's a fantastic medium for inspiring, and connecting people with your vision as well as helping translate complex science into smaller and more manageable pieces for our ever shrinking attention spans.
You do not need to memorise scripts. We use an Interview-led workflow. Our producer sits off-camera and asks you specific questions based on the strategy and content outline we agreed upon. You just answer the question. If you stumble, we reset and go again. It is a conversation, not a performance.
We recommend filming at your facility (office, factory, or site). If your facility is unsuitable, we can arrange a studio or other location (this incurs an additional hard cost).
You can choose one of our individual modules - covering investment, culture or technology. This is less expensive, but more focused on particular part of your business.
We can absolutely work with you to film other types of videos around one of the modules. This can be worked out on a case by case basis.
No. We're focused on producing high quality content for your website, pitches and social feed. These are strategically created for the channel it will live on, but you handle the posting of these assets. We are happy to offer advice about how and when to do this.
Not sure what you actually need?
Book a free 20‑minute Diagnostic call below – we’ll map your next funding, hiring or launch milestone to specific assets.
