Strategic video
for Deep Tech startups crossing from lab to market
Great ideas can fail without a clear story.
We design and produce founder films, explainers and fundraising videos that help you raise, hire and land lighthouse customers.
Who is this for?
We work specifically with Deep Tech startups in the funded or scale up phase across Robotics, Quantum computing, Engineering, Biotech as well as supporting incubators and Comms companies who work in Deep Tech.
Why is Deep Tech different?
Deep Tech marketing is not the same as traditional marketing. The timescales are longer, the R&D more expensive and the innovations require much more extensive stakeholder education.
The challenges
Long development cycles require a sustained market position.
Complex stakeholder ecosystems requires message discipline over long periods.
Transition from R&D breakthrough to business value proposition
How strategic video overcomes these challenges
Culture benefit
Attract the best
Reduce time-to-hire for specialised engineers by making the mission obvious. If they can see the big picture and who they’ll be building with, they move faster.
Investor benefit
Maintain momentum
Keep existing investors confident and make future Due diligence easier with clear, periodic proof of progress. Well-structured video updates de-risk the story behind the numbers.
Market benefit
Compounding authority
Show up as the safe technical choice, not just 'an interesting startup.' Consistent, high-quality video makes your approach the default choice for high-stakes buyers.
Translation benefit
Translate and convert
Turn PhD‑level thinking into board‑level clarity. Strategic video forces you to simplify the story so investors, hires and customers can all explain what you do in one sentence whether you're there or not.
Translating
Complexity
into
confidence
The process
We help deep tech teams turn complex ideas into clear, outcome‑driven video that supports real business milestones, not just brand noise. From the first conversation, we map your funding, hiring and go‑to‑market goals to a focused set of video assets, then guide you from strategy to delivery with minimal disruption to your work in the lab.
Diagnosis and strategy
We map your funding, hiring, and GTM goals to specific video assets.
Translate
We turn your tech, market and traction into scripts and ideas your board would sign off on.
Produce
We handle shoots, animation and post with minimal founder time.
Deploy and measure
We help you wire video into decks, landing pages and campaigns, then track performance.
The baseline
A specially engineered video package designed for newly funded startups that need to create a suite of videos to help them solve their main problems clearly and effectively without adding to OpEx.
The pitch video
This is the important one. As more and more investors are expecting a tight 3 minute pitch video, you can't afford to get this wrong. We work with you to create an engaging, polished and commercially focused video to secure the funding.
The Founder's vision
You, articulating the 5-year roadmap, where you've come from, where the company is going, and why you are the one to take it there.
The talent magnet
A look inside the facility. Interviews with key employees. The energy of the office and why people should come and work with you.
The Big picture
The Macro Thesis. Why is now the time for this technology?
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The shorts
A mixture of short Founder and team led videos helping distill these videos into bitesize chunks for social.
We're not just a video crew.
We're translators.
To deliver a strong technical narrative, you need more than just a camera crew. We're a team made up of producers, editors and documentary makers experienced in making the complex, simple.
The Strategy:
Our strategist conducts a deep-dive interview with the Founder and core team. Extracts the strongest insights, does market research and scripts the hero and social videos to ensure maximum value.
The production:
We send a small (friendly) but specialist film crew. A Director of Photography, Sound Engineer and Lighting specialist. They ensure you, your staff, facility and technology look and sound their absolute best.
The Construction:
Our Editors are experienced storytellers turning raw interview footage into a cohesive story.
The marketing:
We format every short asset for LinkedIn algorithms, ensuring captions, hooks, and pacing are optimised for the channel.
Digital presence. Sorted.
A single press release isn't always enough. You need a heartbeat.
We do this by creating engaging and relevant short form video alongside hero videos.
This ensures your core message is repeated consistently, building trust with investors and customers who are watching from the sidelines.
Video builds trust in a way text struggles to. It's a fantastic medium for inspiring, and connecting people with your vision as well as helping translate complex science into more manageable pieces for investors, customers and the wider world.
You do not need to memorise scripts. We use an Interview-led workflow. Our producer sits off-camera and asks you specific questions based on the strategy and content outline we agreed upon. You just answer the question. If you stumble, we reset and go again. It is a conversation, not a performance.
We recommend filming at your facility (office, factory, or site). If your facility is unsuitable, we can arrange a studio or other location (this incurs an additional hard cost).
We are focused primarily on video at the moment but we are planning to expand into offering messaging, branding, and web support in the future.
You can choose one of our individual modules - covering investment, culture or technology. This is less expensive, but more focused on a particular part of your business.
Not at the moment. We're focused on producing high quality content for your website, pitches and social feed. These are strategically created for the channel it will live on, but you handle the posting of these assets. We will provide a guide with the videos to help you get the most from them.
Not sure what you actually need?
Book a free 20‑minute Diagnostic call below – we’ll map your next funding, hiring or launch milestone to specific assets.
