Cellerate x Commotion / Formal Proposal
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Formal Proposal / April 2026

Cellerate
x Commotion

Cellerate Commotion
01 / Overview

The Proposal
In Short

Commotion produces a hero film and full creative set for Cellerate, then runs a performance-based LinkedIn campaign targeting two US audiences: industrial operators in the Battery Belt and university-based researchers in the same geography.

A one-time build fee covers video production, creative, landing pages, and launch. Beyond that, Commotion earns a percentage of gross profit on deals originated through the work, within an 18 month close window from first contact.

Three months of active management while the campaign is in market, then three months of light-touch monitoring with the campaign still live. Monthly reporting throughout the full six-month attribution window. Creative shot and signed off through May, campaigns live early June 2026.

Deliverables / Template
  • Hero film, scripted and shot, with audience-specific cuts
  • Static retargeting creative set (4 ads minimum)
  • Two LinkedIn campaigns built and launched
  • Two landing pages, one per audience
  • HubSpot tracking and attribution setup
  • Strategy workshop with your team
  • Active management through the full attribution window
  • Monthly attribution and performance reports
02 / Scope

What's Included

01

Hero Film + Creative

Concept, scripting, day of filming, and edit. Two audience-specific cuts (industrial and research) plus a static retargeting set built from the same shoot.

02

Campaigns + Landing Pages

Two LinkedIn campaigns set up and launched. Two landing pages, one per audience. HubSpot wired up so every lead is attributable to source from day one.

03

Strategy Workshop

Planning sessions with your team to align with in-house efforts, confirm audience priorities, and lock the messaging that the video and ad creative is built around.

04

Active Management

Three months of weekly optimisation in market, then three months of light-touch monitoring with the campaign still live. Budget and audience tweaks during the monitoring period, no creative swaps. Monthly reports across all six months. Creative refresh available at £3,400 per cycle (to-budget).

03 / Commercial

Three Part Model

One-time build fee
£5,500
+VAT. 100% due on contract signature.
Ad spend (est. 3 months)
£2,500–3,000
Paid directly to LinkedIn, not part of our fee. Six month budget recommended, three month minimum commitment.
Performance commission
7%
Of gross profit on deals originated through our work. Paid per deal.
04 / The Commission

7% of Gross Profit

Within an 18 month close window from first contact

  • Gross profit defined: contract value less cost of goods sold directly attributable to delivery, excluding general overheads. Written into the contract.
  • Minimum floor: £2,500 per closed deal. Establishes a predictable baseline, recognising that gross profit can vary deal-to-deal.
  • Payment terms: invoiced per deal within seven days of payment received by Cellerate, settled within 30 days of invoice.
  • Origination rule: a deal is originated by Commotion when first contact with the buyer was a Commotion landing page, during an active attribution window.
  • Close window: 18 months from first contact. Deals closing beyond that fall outside commission, regardless of touch history.
05 / Ad Spend

Campaign Budget

Six month budget recommended, three month minimum commitment

Phase 01 / Test (Weeks 1–4)

£560

£20/day across both audiences. Video top-of-funnel only. Establishing CTR baselines before retargeting layer is added.

Phase 02 / Optimise (Weeks 5–8)

£840–980

£30–35/day. ToF video continues at £20/day to keep feeding the funnel. Static retargeting layer added at £10–15/day for landing page visitors.

Phase 03 / Scale (Weeks 9–12)

£980–1,260

£35–45/day. ToF maintained or scaled toward the winning audience, retargeting scaled in proportion. Both layers running together.

  • 3-month total: £2,380–2,800. Six-month plan extends this into the £4,500–5,800 range, holding both ToF and retargeting at maintenance levels through months four to six.
  • ToF and retargeting always run concurrently from Phase 02 onward. ToF is never paused while retargeting is live, otherwise the warm-audience pool stops refilling.
  • Cellerate's card sits on the LinkedIn account. Spend is paid direct to LinkedIn by Cellerate. Commotion manages the budget day-to-day, not the billing.
06 / Attribution

How Deals Count

Every lead originated by Commotion is tracked through a dedicated landing page as the verified first point of contact. Landing page visits, form submissions, and demo bookings are logged in HubSpot under a Commotion LeadSource.

Commotion receives read access to the HubSpot pipeline during the active campaign and through the three month attribution tail that follows. A monthly attribution report is produced showing leads sourced, pipeline stage, and close status.

The attribution window runs for the length of the active campaign plus three months. Any lead whose first contact falls inside that window has up to 18 months from that first touch to close and still qualify for commission.

The HubSpot LeadSource is the source of truth. Whatever it says about origin and first touch is what the commission is calculated against.

07 / Management

Active Through
The Full Window

Three months active management, three months light-touch monitoring, monthly reports throughout

01

Weekly Optimisation

Performance review across both campaigns. Audience refinement and bid adjustments where the data is clear. Creative is intentionally limited, so we run with what's working rather than swapping for the sake of it.

02

Monthly Reporting

Attribution report and spend breakdown, delivered within five working days of month end.

03

Landing Page Iteration

Copy and layout refinements based on visitor behaviour and conversion data. Changes made inside the fixed scope where possible.

04

Pipeline Sync

Regular conversations with your sales team about the leads coming through. What they're saying, how they're arriving at the first conversation, what's resonating and what isn't.

08 / Timeline & Rights

Path to Launch

Step 01 / This Week

Board Review

Cellerate board reviews this proposal end of this week. Commotion responds to any requested amendments.

Step 02 / May

Creative Build

Contract signed and build fee invoiced early May. Strategy workshop, scripting, shoot and edit through May. All creative assets signed off by end of May.

Step 03 / Early June

Launch

Landing pages built and campaigns set up with creative locked in advance. Campaigns go live across both audiences early June. Weekly optimisation and first monthly report follow.

Marketing Rights Commotion may reference Cellerate by name and describe the engagement in marketing materials including portfolio, pitches, and case studies. Cellerate has ten working days to flag material objections to any specific usage.

Thank
You

Any questions, get in touch.
sam@commotion.agency
Cellerate Commotion